Professor of Urbanism at the University of Pennsylvania, Canadian-American architect Witold Rybczynski, has this interesting slide show at Slate titled Ordinary Places. He subtitles it “rediscovering the parking lot, the big-box store, the farmers market, the gas Station” and observes:
At first glance, the big-box store doesn’t foster sociability. The no-frills environment sends the message that “we are doing everything possible to keep our prices down,” and the assembly-line atmosphere encourages speed and efficiency.
Everyone is absorbed in the serious business of finding what they’re looking for, a task the long, identical aisles don’t make easy. This is the exact opposite of shopping-as-entertainment that characterizes most malls.
He’s not the only one to characterise big-box retailing this way, but why on earth would it really matter if a big-box store does or “doesn’t foster sociability”? Read the rest of this entry »