Posted: May 8, 2011 Filed under: Public transport | Tags: Annual Review, media, Metlink, patronage, Paul Mees, Public transport
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I’ve noted before that public transport patronage in Australian cities is increasing, but I didn’t realise just how dramatically it has escalated in Melbourne until I had cause to leaf through the Annual Review 2010 published by Metlink, the marketing organisation for Melbourne’s train, tram and bus operators.
This claim really caught my attention: “Metlink research shows that 74% of Melburnians use public transport to get to work, school or leisure activities”. Three quarters of Melburnians?! That’s not merely astonishing, it’s mind-boggling. It comes as quite a surprise to me, as the Department of Transport’s VISTA database says that only around 11% of all weekday travel in Melbourne is by public transport and even in the case of education, only 25% of trips to primary, secondary and tertiary education are made by public transport.
That quote can’t be dismissed as a one-off case of excessive zeal. This recent press release by Metlink also seems to strain credibility. It says Metlink has done a survey which found that “19% of Melburnians decreased their car use” in the past twelve months. It goes on to say that “62% of Melburnians (say) they will rely more on public transport than their cars” in the future. And this media statement released the same day says: “The study found that 94 per cent of Melburnians want governments to spend more on public transport……while only 68 per cent wanted taxpayer money spent on roads”.
If some of that sounds improbable, that might be because it is. One clue is in this story in The Age. The reporter, when noting the claim that 19% of Melburnians decreased their car use, also mentions that another 19% increased their car use i.e. Metlink’s survey found net car use was actually static. The reporter also asked Dr Paul Mees of RMIT for comment on another finding – that the number of people walking more often in the past 12 months increased by 15%:
Dr Mees said he was sceptical about the dramatic jump in the number of people who claimed to be walking more, because if the 15 per cent rise were true, it would be unprecedented. ”I do feel that many people must be responding with the answer that they think the person asking the question wants to hear – it makes them feel good to answer that they are walking more,” Dr Mees said.
Intrigued by the apparent ease with which Metlink can conjure paradigm-changing numbers, I did a bit of digging around and came up with Metlink’s media kit for the survey. As is often the case with chook food, this is mainly Powerpoint slides rather than comprehensive details about the methodology. Even with that caveat, the material suggests a few possible explanations for Metlink’s somewhat optimistic findings. Read the rest of this entry »