So why do some places like Fed Square have “buzz” but others, like the previous attempt at a city square, seem lacklustre? And why is Docklands, for example, unable to attract visitors in large numbers or create a sense of excitement and vibrancy like Fed Square?
A common explanation is design and Fed Square is indeed a wonderful building with a grand sense of occasion. Good design can certainly make things work better and poor design can subvert the best of intentions. But design rarely “makes” a project successful. Buildings like Bilbao and the Sydney Opera House are the exception rather than the rule.
Let me advance a handful of alternative hypotheses for why Fed Square has been so successful in attracting users and establishing itself as an iconic Melbourne landmark. None of these by themselves is sufficient but combined they provide a compelling explanation. Read the rest of this entry »