I like the (very) notional plans for redevelopment of the old E-Gate site in west Melbourne to accommodate up to 12,000 residents published in The Age (Thursday, 10 March, 2011).
Putting what might be 6,000–9,000 dwellings on 20 highly accessible hectares on the edge of the CBD makes a lot more sense than the mere 10,000–15,000 mooted for 200 hectares at Fishermans Bend.
But I do take issue with the claim by the Minister for Major Projects, Denis Napthine, that it’s a very significant development for Melbourne “because we want to grow the population without massively contributing to urban sprawl”.
The Age reinforces this take by titling its report “New city-edge suburb part of plan to curb urban sprawl” and goes on to say that it’s the first big part of the Government’s “plan to shift urban growth from Melbourne’s fringes to its heart”.
I’ve always liked the idea of E-Gate being redeveloped but, as I said on February 19 in relation to a similar report on proposals for Fishermans Bend, the significance or otherwise of the project for fringe growth has to be assessed in the context of the total housing task for Melbourne.
In the twelve months ending 30 September 2010, 42,509 dwellings were approved in the metropolitan area, of which around 17,000 were approved in the outer suburban Growth Area municipalities. That’s just for one year. E-Gate’s 6,000 – 9,000 dwellings would be released over a long time frame, probably at least ten years and quite possibly longer (the Government says Fishermans Bend will be developed over 20-30 years). Existing leases on the site run till 2014 so it’s likely the first residents won’t be moving in for a long time yet.
Of course it all helps but the contribution of the three redevelopment sites identified by the Government – E-Gate, Fishermans Bend and Richmond station – to diminishing pressure on the fringe will be modest. They don’t collectively constitute a sprawl-ameliorating strategy. Melbourne still needs a sensible approach to increasing multi-unit housing supply across the rest of the metropolitan area. The “brownfield strategy” is in danger of becoming “cargo cult urbanism”.
So why do some places like Fed Square have “buzz” but others, like the previous attempt at a city square, seem lacklustre? And why is Docklands, for example, unable to attract visitors in large numbers or create a sense of excitement and vibrancy like Fed Square?
A common explanation is design and Fed Square is indeed a wonderful building with a grand sense of occasion. Good design can certainly make things work better and poor design can subvert the best of intentions. But design rarely “makes” a project successful. Buildings like Bilbao and the Sydney Opera House are the exception rather than the rule.
Let me advance a handful of alternative hypotheses for why Fed Square has been so successful in attracting users and establishing itself as an iconic Melbourne landmark. None of these by themselves is sufficient but combined they provide a compelling explanation. Read the rest of this entry »