I value having The Age delivered to my door each morning, but I’m disappointed with the online version, theage.com.au. I refer to it often, but my experience with the site suggests I’d have to think long and hard before I’d be prepared to pay to access it online.
Charging is of course Fairfax’s ultimate goal (the online version of The Financial Review, which is also Fairfax owned, is pay for use) and seen as a way of making up for the declining popularity of newspapers – sales of the Monday to Friday edition of The Age fell 4% in the March Quarter, 2010. Sales of the Saturday edition fell 5%.
Those video advertisements that automatically start when you click on the site are a real turn-off but I have some sympathy for Fairfax’s search for a financially viable online model (although since I pay for the hard copy, why should I have to endure such intrusive advertising?). No, my disappointment relates to management issues.
A key reason for my dissatisfaction is basic – it’s hard to find stuff on the site. I imagine that many people want to track down an article they recall seeing in yesterday’s paper or last week’s, yet you can’t search by date of publication. You have to know the title or author. That seems like a terribly basic omission to me. Why can’t I look up a simple table of contents for each day, showing the name and author of articles with the ability to jump straight to what I want? Read the rest of this entry »