There is a near universal consensus that Melbourne Bicycle Share is misconceived and almost certain to fail. Most attention has focussed on the compulsory helmet requirement but as I noted last week, this is a program that addresses a need that doesn’t exist and is designed in a way that will almost guarantee failure.
But no one wants a fiasco. The Government wants to save face, the RACV wants to keep its management contract and no one wants to see Melbourne’s reputation damaged by the failure of the blue Bixis.
So, I propose some radical surgery for Melbourne Bicycle Share.
First, forget about targeting the scheme at CBD workers running short errands. Reposition it instead as a service to promote tourism. The tariff should be turned around completely to support longer hire periods. For example, something more tourist-friendly, like $20 for the first two hours and $5/hr thereafter – hence $30 for 4 hours – would be close to the mark, although the tariff should be set with the goal of operating on a commercial basis.
Second, the Government should change the law to give anyone who can produce a valid out-of-State ID the right to ride a blue bike without a helmet. The exemption would not apply to any other bicycles and would be justified on the basis of supporting tourism. Tourism has been used to support Sunday trading in the dark and distant past when shopping on the Sabbath was a sin, so it’s an old and much used workhorse. Read the rest of this entry »